Brand

Quaaant brand guidelines

Elements for a consistent and professional Quaaant brand presentation.
Naming

“Quaaant” is a unique, one-word brand name that is always spelled with a capital “Q” and three consecutive small letters “a”. It is the name of both our company and our application. The name is intended to be distinctive and memorable, and it should always be spelled and capitalized as shown in order to maintain consistency and brand recognition. The three consecutive small letters “a” in the brand name adds an extra emphasis and help to make the brand name more memorable and stands out.

When using Quaaant on social media, we recommend using the hashtag #quaaant in order to make it easy for users to find and connect with our brand.

Usage

Make sure to leave plenty of room around Quaaant assets. Either make them big or make them small, but make sure they have room to breathe. They should not feel cramped or cluttered.

A friendly reminder that the graphics we’ve provided are exclusively owned by Quaaant and are protected under intellectual property laws. We kindly ask that you do not make any changes to these files. Also, please refrain from using these graphics in a way that implies a relationship, partnership or endorsement from Quaaant for your product, service or business. Using these graphics as part of your own product, service or business name or combining them with any other graphics without obtaining written consent from us is also not allowed. If you have any questions or concerns, please don’t hesitate to reach out to us. We’re always happy to help!

Wordmark

For all references to Quaaant, the Quaaant wordmark should be used wherever possible. Monochrome usage of the wordmark is preferred, with the brand colors as specified.

Logomark
The Quaaant logomark can be a suitable option for tight layouts or when space is limited. However, it’s important to keep in mind that the Quaaant wordmark is more recognizable to the audience.
Colors

The split-complementary color scheme is a variation of the complementary color scheme which uses the base color and the two colors adjacent to its complement. This color scheme provides a strong visual contrast, but with less tension as compared to complementary color scheme.

RGB 40, 50, 55

#283237

RGB 0, 167, 210

#00A7D1

RGB 255, 200, 0

#FFC700

RGB 245, 0, 57

#F50039

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